Thursday, June 19, 2008

Make your page more optimise.

 Divide and categorise. Once you have decided which pages constitute your core pages and which are complementary, further divide your complementary page into categories. For example, divide your products into types (i.e.: digital cameras) then subdivide them into smaller groups (Konica, Fuji, etc). This way, you'll be able to incorporate very specific keyword phrases into your text content, thereby capturing a very targeted market. If you're working on an existing web site, re-title each page with its key point, offering, or benefit using your key phrases.
 Use Key Phrase text in Links If you use your key phrases in text links to relevant pages within your web site, when the search engines look at your site, they'll see that the pages are related. So on product page A, include a text link to product page B. For example, on a page displaying Fuji Digital Cameras, you may add a link at the bottom of the page that says, "You may also be interested in Konica Digital Cameras". If you link this text to a page entitled "Konica Digital Cameras" the search engines will see this as a "vote" from page A for page B's content about Konica Digital Cameras.
 Use Key Phrases In Headings. Search engines, as well as customers, rely on headings to scan your web sites information. Headings are given quite a lot of weight by search engines when categorising your web site, so although it sounds obvious, make sure your headings are in text rather than graphic format and try to include your primary key phrases in them. If possible, also break up your content using subheadings through out your page. This will not only improve the readability of the page, because it will help customers scan your information, but will also provide some secondary key phrase opportunities. Just remember not to overdo it. It's not easy to find the balance between content written for search engines and content written for customers, but if you take the time to implement the steps above, having well written content on your web site will pay huge dividends over time.
 Your Home page should feature information about your products and services, provide easy access to the main sections of your site, load quickly (3 sec rule), and be updated regularly to encourage repeat visitors. While these are logical answers to the questions, working with a Web site marketing firm such as WebSolutions can take these concepts to the next level and make certain that you've got the right content in the right places.
 One of the easiest things you can do to make your page more interactive is run a simple newsletter on your web site. Newsletters provide a convenient means to distribute product information, company news, or alert past visitors of new changes to the web site. This is one of the easiest ideas to implement, as they can be simply added to nearly any web site at little or no cost to you. Some of the sites effectively using newsletters include Adtec Broadcast Products at www.adtecinc.com/indexnew.htm and INTERracial at http://www.twsonline.com/INTERracial/.

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