Now you need a website for internet marketing. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.
Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.
If you have your own web site for your informational products, you will get to keep all of the money after expenses--always a great advantage, and you will be seen as a market leader in your field. With a little mentoring, this can be easy and inexpensive.
Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy.
Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want.
Success is gauged in many ways. One of these indicators is the number of "hits" or visits made by Internet cruisers to a particular site. The number of hits to be expected can vary widely. Playboy once had 175,000 hits in a day-but with no purchases made Discussions are now under way between ACG and Playboy on ways to generate sales as well as traffic. Although neither Hello Direct nor Paper Direct are yet profitable on the Net, the investment cost of these high-tech catalogs is small compared with that of a new paper catalog.
Reduce the cost of doing business. In your home-based virtual office, you will have much less overhead. For eBooks, you won't have to spend time or money on postage, packaging, or mailing. They can be downloaded and you don't have to do phone orders. You reduce your dependence on other sales channels such as the brick and mortar bookstore, which only take your book through a distributor or wholesaler. All of these folks take a hefty percentage to greatly reduce your profits--up to 80%. Online bookstores may accept your eBook or print book readily. Visit their sites such as www.BookLocker.com or www.Amazon.com for details.
One thing from your coach-you can make much more money on your sales when you offer your own web site with a good sales letter on it for each book or service.
Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.
If you have a LOT of information, give them a link to a "more info" page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.
This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, I've just broken their secret.
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